Dan standing in front of his railway arch bike shop in Haggerston London

Editorial photography for London's independent businesses

For the shops, studios and makers that give London its character.

Hello, I'm Wilfried. I photograph the people, the spaces, the products and the work behind London's independent businesses. Honest editorial images that show your business the way it deserves to be seen.

quotation mark highlighting a positive testimonial from a satisfied client
Martha working in her ceramics studio in Wood Green London

Had a great time with Wilf, I generally don't like having photos taken but he put me at ease and made the whole thing enjoyable.

He had loads of great ideas for shots and he managed to get a good selection of images in the two hours he was there.

It was clear he had taken the time to understand my business, which really helped get the most out of the shoot.

Highly recommended if you need fresh images for your marketing or website.

- Dan, Big Fun Bikes

Dave Erasmus social entrepreneur standing beside a shepherd's hut

How it works

Portrait of Dave Erasmus social entrepreneur and public speaker

The offer

£400 + VAT

20 editorial images with full commercial licence. Delivered within a week. Use them on your website, social media, Google listing, press,… anywhere you need them.

Not happy with the images? Full refund. No questions.

Founding indie offer: my first 20 clients get 30 images instead of the standard 20. Once the 20 spots are filled the package goes back to 20 images at the same price.

quotation mark highlighting a positive testimonial from a satisfied client

10 minutes • No obligation

Custom-built bicycle by Big Fun Bikes in Haggerston London
Dan inside Big Fun Bikes bike shop in Haggerston London

We worked with Wilf on the first professional shoot for our small business. We weren't sure what to expect, but from the first conversation he was clear and put our minds at ease. He exceeded our expectations in every way and was just such a joy to work with.

- Tina, Founder, Flavour Bombs

Alice Portnoy contemporary silver jewellery designer at work
Portrait of Alice Portnoy silver jewellery designer and maker